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The DataLab for My Marketing Agency

A web-application for a marketing agency to share with clients for service performance reporting, and scalable marketing insights and recommendations.

Completed June 2025

Key features

Web ApplicationReporting DashboardAI Analysis

The DataLab for My Marketing Agency

My Marketing Agency offers a 'performance reporting' product as apart of their offering, letting clients see exactly where their money is going and how they can improve it.

Generating these reports is time-consuming, not scalable, and the reporting experience for clients is not dynamic.

Overview

The Datalab is an authenticated web-appplication, that lets My Marketing Agency share dashboards with clients to show how their service is performing, including insights and recommendations to improve performance.

In the front-end, clients are given invite links to a dashboard where they can sign up and login to a dashboard showing their own performance data. This includes a series of graphs, metrics, allowing the client to dig into their own data.

In the back-end, data is stored in a database, and MMA has access to an admin dashboard letting them add & manage clients & data, and rules for recommendations and insights. Insights are powered by an AI integration to provide client-specific, and real-time recommendations.

Key Features

  • Client Invites: MMA can give clients invite links to include in their onboarding, allowing them to create user accounts to access dynamic reports.
  • Authenticated Dashboard: Both admins, and clients are authenticated to keep client information and data protected, while keeping it easy to access.
  • Admin Portal: An admin portal lets MMA create clients, get access links, manage client data to show in the dashboard, and view key reports around users.
  • AI Insights & Recommendations: Data and metrics are used to generate client-facing recommendations and insights based on unique rules based on MMA's knowledge.
  • Detailed Metrics & Graphs: Clients can see detailed dashoards with key metrics, reports that can be filtered by time-period.
  • About us

    We turn your goals into AI and software that actually works

    A team of product engineers based in Queenstown, NZ. We work with you to understand the problem first, then build the right thing — not just the possible thing.

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