AI Automation
An AI tool that walks The Wedge's team through its brand strategy framework for each client, then turns the finished strategy into a content plan.
Key features
The Wedge is a marketing agency built around its own brand strategy framework, which it delivers to clients alongside content pillars, guides and plans.
Writing each strategy took a long time. Existing methods and general AI tools made it hard to control the result or fine-tune specific parts of it.
A strategy builder for the team. It walks them through The Wedge framework one step at a time, then produces a one-page brand strategy they can refine by saying what to change.
Strategy work now takes significantly less time. Structured prompts built around The Wedge's framework make the output more predictable, and the team can adjust a strategy until it's right, faster.
The tool runs internally today, and is planned to become a platform The Wedge's clients use directly.
Next.js, Node.js, MongoDB, Tailwind CSS and Zustand, with Anthropic's Claude generating and refining each strategy.
More work
About us
A team of product engineers based in Queenstown, NZ. We work with you to understand the problem first, then build the right thing — not just the possible thing.
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