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Thoughts on AI, product development, and building things that matter.
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Everyone's building a personal OS with Claude Code. But what happens when a second person needs to use it? That's a fundamentally different design problem.
Claude Code can build anything. But should you use it for everything? Why tools like n8n and Zapier still win for automation workflows, and where the real trap lies.
AI agents are one of the most searched tech topics right now, but most explanations are either too vague or too technical. Here's a plain-English guide, with real examples from businesses in New Zealand.
AI isn't just for tech giants anymore. Here's why having a clear AI strategy is essential for businesses of all sizes, and how to start building one.
Vibe coding is everywhere right now. But just because you can build an app with AI doesn't mean you should. Here's an honest breakdown of when it works and when it'll cost you.
An honest breakdown of what it actually costs to build an app in NZ, from simple MVPs to full-scale products. No fluff, real numbers.
Most AI agents fail because they try to do too much. Here's the approach I use to build agents that reliably solve real problems.
A software engineer builds what you ask for. A product engineer challenges the brief and builds what will actually succeed. Here's why that distinction matters more than you think.
A practical guide to shipping your first product fast, without cutting corners on the things that matter.
Most people default to building a mobile app when a web app would serve them better, and cost half as much. Here's the framework I use with clients to decide.
Not every problem needs an AI agent. Here's how to tell when a spreadsheet, a Zapier flow, or a simple script will do the job better, and when AI is genuinely the right call.
Queenstown tourism runs on seasonal spikes, multi-channel bookings, and guest experience. Here's what I've learned building software for this industry.
The tech decisions that actually matter for your startup, and the ones that don't matter at all. An opinionated guide from someone who's built a lot of products.