Wānaka is full of ambitious people building businesses around the lifestyle — outdoor brands, creative studios, wellness operators, and hospitality ventures. But when it comes to technology, you're stuck between DIY no-code tools that limit your growth and Wellington or Auckland agencies that charge a premium and don't understand the Southern Lakes market.

Hey, I'm Anthony 👋 — founder of Product In Your Pocket. I started as a Product Manager before becoming an engineer, so I ask the right questions before writing a single line of code.
We're a product engineering studio in the Queenstown Lakes district. We help Wānaka founders and operators build the right technology — apps, AI tools, and digital products — with a product-first approach that prioritises what will actually work commercially. Not what's technically flashy.
Don't know where to start? We can conduct a full audit of your business and provide a detailed report on how to use AI effectively including where to start and what to focus on.
Not sure what to automate or where AI fits? We'll audit your current workflows and identify the highest-impact opportunities for automation and AI integration.
Need more than just AI? We can help you with your digital & product strategy with my experience in product management and software development.
We can help you build custom AI agents and workflow automation to help you automate tedious, repetitive and error-prone tasks.
We can help you build a web app for your business (that may or may not integrate AI capabilities). This can be anything from a simple landing page to a full-fledged web app.
Need a mobile app? We can help you build a mobile app for your business. This can be anything from a simple app to a full-fledged app to test your ideas.
Book a free consultation to discuss your project. No commitment, no pressure — just an honest conversation about what's possible.
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Real feedback from real projects.
I engaged Anthony to build an integration between two platforms in our software stack. Before him, I was spending 2–3 hours daily on tedious manual data entry that risked corrupting our BI data. I spoke with 18 engineers before finding Anthony — he was the first who made me feel heard and could translate complex technical ideas into plain English. He delivered exactly what he promised: a seamless integration that just works. The manual work is gone, our data is clean, and communication throughout was top-tier. If you need integrations built, Anthony is the only person I'd call.
Common questions about working with us in Wānaka.