Queenstown moves fast. Tourism, hospitality, and adventure businesses here are dealing with seasonal spikes, complex bookings, and a competitive market β but most are still running on spreadsheets, manual processes, and off-the-shelf tools that don't quite fit. You know you need better technology, but the big agencies quote six figures and the freelancers on Upwork don't understand your market.

Hey, I'm Anthony π β founder of Product In Your Pocket. I started as a Product Manager before becoming an engineer, so I ask the right questions before writing a single line of code.
We're product engineers based right here in Queenstown. We don't just write code β we start by understanding your business, your customers, and what will actually move the needle commercially. Then we build it. Apps, AI tools, automations, and digital products that are scoped to deliver value fast, not drain your budget.
Don't know where to start? We can conduct a full audit of your business and provide a detailed report on how to use AI effectively including where to start and what to focus on.
Not sure what to automate or where AI fits? We'll audit your current workflows and identify the highest-impact opportunities for automation and AI integration.
Need more than just AI? We can help you with your digital and product strategy, drawing on experience across product management and software development.
Web and mobile apps, built properly. Whether you need a marketing site, an internal tool, a SaaS product, or a mobile app, we build it on foundations that scale.
AI agents built into the core of your product or operations β not layered on top. Research, triage, decision-making, and action, running inside your stack.
The foundation everything else runs on. Databases, hosting, data models, and the architecture decisions that determine whether your systems can grow.
Book a free consultation to discuss your project. No commitment, no pressure β just an honest conversation about what's possible.
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Real feedback from real projects.
I engaged Anthony to build an integration between two platforms in our software stack. Before him, I was spending 2β3 hours daily on tedious manual data entry that risked corrupting our BI data. I spoke with 18 engineers before finding Anthony β he was the first who made me feel heard and could translate complex technical ideas into plain English. He delivered exactly what he promised: a seamless integration that just works. The manual work is gone, our data is clean, and communication throughout was top-tier. If you need integrations built, Anthony is the only person I'd call.
Common questions about working with us in Queenstown.