Lake Hayes and Shotover Country is home to a growing number of professionals, remote workers, and founders building their next thing. You've got the idea and the ambition, but turning it into a real product β an app, a SaaS tool, an AI-powered service β is harder than it looks when you're doing it alone.

Hey, I'm Anthony π β founder of Product In Your Pocket. I started as a Product Manager before becoming an engineer, so I ask the right questions before writing a single line of code.
We're product engineers, not just developers. We help founders and small teams go from idea to launched product β with the strategic thinking, technical execution, and commercial focus you need to build something people actually use and pay for.
Not sure where AI fits in your business? We look at how you work and give you a clear plan: what to do first, what it could save you, and what to leave alone.
2-4 weeks
Where is your team losing hours to repetitive work? We map how things get done today and show you what to automate first, and what each change is worth.
1-3 weeks
Planning a new app, website or online service? We help you decide what to build, who it's for and how to launch it, before you spend money building the wrong thing.
3-6 weeks
Websites, apps and internal tools, built to last. Whether it's a site that brings in customers, a tool your team uses daily, or a mobile app, we build it to keep working as you grow.
4-20 weeks
AI that does real work inside the tools you already use. Sorting enquiries, researching leads or handling multi-step admin, so your team can focus on the work that needs them.
2-8 weeks
The behind-the-scenes systems your business runs on. We get your data into one place you can trust, and automate the copying and re-typing between your tools.
2-12 weeks
Book a free consultation to discuss your project. No commitment, no pressure β just an honest conversation about what's possible.
Book a free consultationClient stories
Real feedback from real projects.
I engaged Anthony to build an integration between two platforms in our software stack. Before him, I was spending 2β3 hours daily on tedious manual data entry that risked corrupting our BI data. I spoke with 18 engineers before finding Anthony β he was the first who made me feel heard and could translate complex technical ideas into plain English. He delivered exactly what he promised: a seamless integration that just works. The manual work is gone, our data is clean, and communication throughout was top-tier. If you need integrations built, Anthony is the only person I'd call.
Common questions about working with us in Lake Hayes.