AI Product Engineer — Queenstown, NZ
Product thinking,
not just code.
I started as a Product Manager before becoming an engineer. That means I ask the right questions before writing a single line of code.
Our team of AI product engineers has helped 20+ clients plan and ship AI and software that actually works — by focusing on what users need, not fancy technology.
What's my deal?
At the end of 2022, while working as a Product Manager, I got sick of not being able to build things. I felt like it was pointless thinking about what without the why — and vice versa. The best products I'd been part of fell at the intersection of both.
I taught myself to code and started building. I've since grown multiple websites into profitable businesses with over 50,000 users, launched apps, marketing funnels, and AI agents to run them — so I could focus on what I do best.
Product In Your Pocket exists to bring that same approach to more people. Early-stage founders, teams needing new direction. The lot.
Services
Here's how we can help
Product engineers think about what, why, and how. Not just how.
Strategy
We've learnt a lot about AI and product development in our time in product management combined with software development & AI. Here's how we can help you with your strategy.
Often you need a bit of both — that's why we exist.Build
We don't just strategise, we build (which actually helps you strategise better). We've built a lot of products and we're good at building them. Here's how we can help you with your build.
Client stories
What clients say
Real feedback from real projects.
I engaged Anthony to build an integration between two platforms in our software stack. Before him, I was spending 2–3 hours daily on tedious manual data entry that risked corrupting our BI data. I spoke with 18 engineers before finding Anthony — he was the first who made me feel heard and could translate complex technical ideas into plain English. He delivered exactly what he promised: a seamless integration that just works. The manual work is gone, our data is clean, and communication throughout was top-tier. If you need integrations built, Anthony is the only person I'd call.
How we work
Engineering with product thinking
Engineers ask how. Product engineers ask what, why, and how. The result is a much higher chance of success.
Understand
Ask as many of the right questions as possible — commercial, vision, user needs. We talk to end users to make our own evaluation of the problem we are solving.
Scope
Piece together the best-fit technology, cutting scope where needed to prove value faster. Tech should fit the use case, budget and maintenance requirements — not the other way around.
Build
Build iteratively, testing small chunks with users to generate quick feedback cycles. This saves getting to the end and having to reverse half the work.
Measure
Nothing is built without knowing how it performs. Because that's why you did it — for outcomes.
Free resources
Figure out your next move
Practical tools to cut through the noise and give you a clear direction.
Case studies
Work I'm really proud of
Built to solve real problems, not just to ship something.
RAG Pipeline Optimization for Tender Writing Platform
Consulting engagement to optimize RAG pipeline, reducing costs while improving answer quality through better chunking, evaluation frameworks, and model selection.
Thread Recruitment Integration
A webhook integration between ManyChat and TeamTailor that eliminated 2-3 hours of daily manual data entry and data corruption risks.
Onsen Hot Pools Rostering Automation + AI Agent
An AI rostering assistant that automates the process of generating weekly rosters, managing staff and services on behalf of the Onsen Hot Pools team.
Brand Strategy Creation Automation for The Wedge
An AI-powered web application that automates the generation and refinement of client marketing strategies
Coachi - AI Running Coach
An AI running coach that, powered by the brain of an ultrarunner, can coach any runner to a specific running goal.
Speaker Booking Automation for Recruiting Brainfood
An automation workflow that reduces the time spent sourcing, booking, and confirming guests for a weekly talk-show series.
Quotee - AI Quoting Assistant
A modern, AI-enabled full-stack web-application helping brands quote complex products & services with AI.
Southern Rivers Fly Fishing - AI Booking & CRM Platform
A full-stack AI-powered booking system with email monitoring, automated client responses, payment processing, and guide management portals.
Fittir Running Shoe Specialist AI Agent
An AI Agent who processes 1000's of reviews for each shoe, and then can respond to questions for product data and customer questions.
Writing
Latest from the blog
Thoughts on AI, product development, and building things that matter.
FAQ
Frequently asked questions
Everything you need to know about working with us.
Get in touch
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Book a free consultation to talk through what you want to build, where AI fits in, and how we can help.
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